I'm a creative technologist with 27 years of professional work across design, code, product, marketing, and entrepreneurship — and a technology obsession that goes back to 1988. I've built AI systems that run in production. So I know what AI can actually do, where it breaks, and what it costs to keep running.
AI rarely creates value inside a single function. The leverage is in the connections — between product and operations, between what your team can do and what the business actually needs.
I work with leaders of organizations complex enough that those connections matter, and far enough along that a real decision is on the table. Not a science project. A decision with money, people, and time behind it.
The board wants a coherent AI position — a real point of view on what this means for the business, not another pilot update.
Competitors are making moves. Some are real progress. Most are announcements. Telling them apart is most of the work.
The team has questions and no clear direction. So they make their best guesses — and those guesses quietly become the strategy.
A clear read on where you actually are. Not where you'd like to be or where you assume you are — your real starting point, with your team and your constraints. Most of the value is here, and most engagements skip it.
A position you can defend. To your board, your team, and yourself. Built from your situation, not borrowed from someone else's. Coherent enough that the next decision gets easier instead of harder.
Momentum that holds. Decisions and priorities your team can act on this quarter, not a document that ages in a drive. Each step produces something real and shapes the next one.
I start with your situation, not your goals. Where time actually goes. What breaks. What you've been deferring, and why.
I bring pattern recognition from 27 years of professional work across technology waves and the organizations that lived through them. That's how you tell signal from noise.
Together we build a position that fits your real constraints — the ones that never show up in a strategy template.
You leave with decisions and priorities your team can run with. Not a deck.
It starts with a 30-minute conversation.
Book that conversation →I've been inside technology since I was 7. That was 1988 — an Amstrad, no instructions, figured it out myself. Early to every major wave since: the first web, Web 2.0, mobile, and now AI. Not in one function — across design, code, product, marketing, e-commerce, and entrepreneurship.
That breadth is the point. AI doesn't create leverage inside one department; it creates leverage across the connections between them. You need someone who can see all of them at once.
I've built AI systems that run in production — my own and inside organizations. I know where they break, what they actually cost to maintain, and which problems they solve versus which ones they only appear to solve. You learn that by shipping, not by reading about it.
Essays on AI transformation, decision-making, and what actually happens inside organizations trying to change. I publish when I have something worth saying.
In your inbox when there's a new one. Not on a schedule.
The organizations getting AI right aren't moving fastest. They're the ones who figured out early what they were actually trying to accomplish — and moved with clarity instead of urgency.
That starts with an honest look at where you actually are.